Nutrena poultry feed microsite
Cargill Animal Nutrition sought to create an online educational resource for its Nutrena poultry feed consumers. These consumers fell into three categories: value-focused, organic/natural-focused and suburban/urban poultry enthusiasts. Featuring a contemporary and responsive design experience — the site effectively communicated the differences between and the benefits of standard, natural and organic feeds.
Role: Design and Collaboration with UX/Developers
Agency: Publicis Hawkeye
Creative Direction: Adam Reed
UX/Development: Jason Awbrey and Kris Olszewski
Account Services: Carol Wahl
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