Nutrena Nutrebeef Branding, packaging and Point-Of-Sale
NutreBeef is a high-quality line of feed that covers a wide rage of cattle development stages, performance requirements and phases of production. Cargill Animal Nutrition (CAN) was looking to simplify the product line, refresh its branding and point-of-sale materials. 
This project included creating a new brand mark; developing guidelines; simplifying and reorganizing feeding information; plus refreshing the design of corresponding packaging and point-of-sale materials.
Role: Brand Development, Art Direction, Design and Production
Agency: Publicis Hawkeye
Creative Direction: John Monte
Writing: Kevin Fenton
Illustration: Larry Ruppert
Account Services: Carol Wahl and Megan Fairchild 
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