Provista brand refresh Concept
Provista is a supply chain management and group purchasing organization that specializes in contract management and connecting businesses with leading suppliers. They operate in many different industries, with health care being their core business. Provista addresses four key customer/member needs: cost, expertise, innovation and engagement. 
Our team was tasked with conceptualizing an elevation of the brand that would help Provista diversify by educating its members and the industry about who the company is and the benefits it provides.
Role: Concept Development and Art Direction
Agency: Publicis Hawkeye
Creative Direction: Jennifer Bell
Account Services: Lisa Zakarin
The wide array of Provista capabilities are represented by vibrant duotone photography and gradients. Imagery portrays their members in action as they interact with their products and consumers. Logotype curvatures act as a camera aperture that set the visual focus on what really matters — their member’s day-to-day business and success.
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